Kiwa's mascot: the beaver
Kiwa companies are as varied as the markets and customers they serve. Still, they are all part of one Kiwa family and therefore share the same look and feel. In this corporate identity, our mascot, the beaver, plays an important role. It distinguishes us from other companies active in the market of Testing, Inspection and Certification (TIC).
A bold corporate identity
The Kiwa beaver is part of a bold, fresh corporate identity which expresses our sound nature, our dynamic markets, our professional attitude and our straightforwardness. We use the Kiwa name and the Kiwa visual identity throughout our entire organisation and we present all our services (where possible) under the Kiwa brand.
Our mascot
Our mascot, the beaver, is inextricably linked to many of our values. We have always worked with water, just like the beaver. Furthermore, beavers are known for constructing dams, much in the same way we work - albeit alongside many other sectors - for the construction industry. A beaver will only be found in a healthy natural environment, which is exactly what Kiwa provides many services for. The efficiency the beaver employs in cooperating and organising its activities also set it apart from other creatures. And finally, the beaver is a landscape architect, as he takes out trees to make room for new flora. He brings about progress in nature. So, the beaver is a steady, friendly and hard-working creature. Just like us at Kiwa.
Beaver data
Family: Castoridae
Race: Castor
Species: Castor fiber or European beaver
Weight: 20-30kg
Length: up to 1.30 meters, including tail up to 30cm
Food: purely vegetarian with a preference for willow trees, poplars and water plants
Food intake: approx. 300kg per year
Wood requirement: approx. 2,000 to 3,000kg per year
Territory: river surroundings, especially in lodges and burrows
Territory size: bank of about 2-3km
Maximum age: 20-25 years
Sexually mature: after 2 years
Offspring: 2 to 3 once a year